Winners to Be Celebrated at Gala Banquet on 2 June in Tokyo, Japan
RICO’S LECHON was named the winner of a Silver Stevie® Award the fourth annual Asia-Pacific Stevie Awards.
The Asia-Pacific Stevie Awards are the only business awards program to recognize innovation in the workplace in all 22 nations of the Asia-Pacific region. The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards for fifteen years.
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Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala banquet at the Hilton Hotel in Tokyo, Japan on 2 June.
More than 1,000 nominations from organizations across the Asia-Pacific region were considered this year in categories such as Award for Excellence in Innovation in Products & Services, Award for Innovative Management, and Award for Innovation in Corporate Websites, among many others. RICO’S LECHON won silver for its campaign “#DaBestGyud Experience”.
Rico’s Lechon Marketing Head Jeff Walther Oyas shares, “#DaBestGyud Experience shares the common Cebuano culture and tradition of providing the best hospitality experience to our family, friends and guests. With this we adopted a holistic campaign as a tribute to the culture we Cebuano’s are known for. Highlighting the authentic local values, we have been continuously featured in print, radio, TV, and online media outfits here and abroad.”
Melanie Dionson-Oyas, General Manager for restaurant operations confirms, “ #DaBestGyud is more than a campaign to us. It is a movement where we have motivated and encouraged each one of our employees and staff to perform the best it can be whatever task they might be assign to. Thus, this campaign is more than media relations. It’s success is in the consistency of the Rico’s Lechon brand to translate and implement these identified values in food preparation, customer service, and restaurant management.”
Susan Claire Dionson-Gabuya, General Manager of Rico’s Lechon disclosed her excitement upon receiving the news.
“This is a great news for Cebu, and the Philippines in general. For a local brand like Rico’s Lechon, to be acknowledged as in Asia-Pacific Stevie Awards is a feat for all Cebuanos, and the Filipino nation in general,” quips GM Dionson-Gabuya.
GM Dionson-Gabuya adds, “We intend to continue to improve the #DaBestGyud experience Rico’s Lechon is known for. Since we formalized our campaign in being true to the Cebuano culture, we have recorded increased in sales.”
Gold, Silver and Bronze Stevie Award winners were determined by the average scores of more than 50 executives around the world acting as judges in March and April 2017.
“We are very pleased that this program continues to grow in entries and prestige,” said Michael Gallagher, president and founder of the Stevie Awards. “The judges were very impressed with the stories of achievement submitted by organizations throughout the region. We extend our warmest congratulations to all of this year’s Gold, Silver and Bronze Stevie Award winners.”
Among the other prominent Philippine brands who won in the 2017 Asia-Pacific Awards side-by-side Rico’s Lechon were ABS-CBN, Meralco, SM, Resorts World Manila, and Ayala Land.
Read also: Rico’s Lechon: Cebu’s Best Lechon According to Bloggers
For the “Innovation in Media Relations” category, Rico’s Lechon’s “#DaBestGyud Experience” is at par with PT Prerokimia Gresik (Indonesia), and Air India (India). Gold awardees on this category includes entries from Korea Highway Corporation (and KT Sungnam’s entry, both from South Korea. Bronze awards were given to the entries of Strategic Public Relations Group (Hong Kong, China) and Telkomtelstra (Indonesia).
Details about the Asia-Pacific Stevie Awards and the list of Stevie Award winners are available at http://Asia.Stevieawards.com.
On June 2017, representatives of Rico’s Lechon will fly to Japan to receive the Silver Asia Pacific Stevie Awards.
About RICO’s LECHON
Rico’s Lechon is the most awarded and recognized Cebu Lechon brand in Asia-Pacific. With 3 stores and a commissary in Cebu, the lechon house is founded by Enrico Dionson 20 years ago and is now serving more than 10,000 lechon per month with its growing number of Cebuano food favorites.
The recent Asia Pacific Stevie Awards is an addition to its award-winning streak as the Best Cebu Lechon brand. In 2016, Rico’s Lechon received the Certificate of Excellence Award from TripAdvisor.com. Early this year, it was acknowledged as the Best Lechon is the recently concluded Sunstar’s Best of Cebu.
For more information about Rico’s Lechon, please feel free to visit www.RicosLechon.com.
About the Stevie® Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
Sponsors and partners of the 2017 Asia-Pacific Stevie Awards include PR Newswire Asia and the Korea Business Communicators Association.
