Meat Concepts Corp., affiliated with the operators of Ogawa Traditional Japanese Restaurant, KPub BBQ, Modern China and Tony Roma’s, has taken a bold step in expanding and acquiring Rico’s Lechon in Cebu. The group looks to open 10 branches of the famous Cebu brand in Manila.
According to travelfoodanddrink.com, lechon or spit-roasted pig is a national dish in the Philippines and the central dish of many celebrations. Lechon is prepared by stuffing the inside of the animal with herbs and vegetables. The pigs are slowly roasted, usually by hand-turning over hot coals for hours, until their skin becomes crispy and turns reddish brown, while the inside flesh becomes tender and flavorful.
The Rico’s Lechon brand has been a mainstay in Cebu for 20 years, an institution for Cebuanos and visitors from Manila and all over the world. Consistently recognized as the “Best Cebu Lechon” is the only local food concept to win the Asia-Pacific Stevie International Business Award in Tokyo, Japan last 2017.
“We are excited (about) the acquisition as it is our first Filipino brand. In a sense it complements our international brand offerings,” said Meat Concepts Corp. President George Pua. His passion for bringing the brand to more Filipinos has been the forefront of his decision.
Watch out for the opening of Manila stores located in Fort Strip BGC, Tiendesitas and Portico Pasig City, Glorietta Makati, Cloverleaf Mall & UP Town Center Quezon City, Ayala Feliz Marikina, Ayala Macapagal and Blue Bay Walk, Pasay.